We launched our first marketing Web portal in 1997 for the Financial Advisors of American Express and have been helping corporate clients make marketing easier and more intuitive for their field sales reps ever since. With just a few clicks, reps are able to put their direct marketing on autopilot, reducing the amount of time they have to spend figuring out how to market and giving more time to sell.
Because we centralize the ordering of direct marketing programs, corporate users benefit as well by having real-time access to robust reporting data on field rep activity, spend, ROI and much more.
We not only develop corporate marketing Web portals, we’ve been fulfilling variable marketing content for more than 20 years — both print and electronic. Imagine the ability to virtually eliminate inventory, produce your long-run direct mail campaigns in full color and get them out faster. It’s achievable now, with Pii. With the introduction of our new Xerox® 980 Continuous Feed Laser printer, blank rolls of paper go in and your marketing pieces are produced at high speeds in full color with laser quality perfection.
As a part of Taylor Corporation, we continue to make industry leading investments to keep our customers out in front of the market place. In 2014, we added more robust list strategy and data analytics capabilities providing yet another way for our partners to be more relevant to the right prospects. Corporately, we focus on exceeding our customers’ expectations every day and to help them become better marketers.