believes in a world in which the designer can be freed from the collateral activities necessary for the creation of the work, such as technical and communicative representations, and can devote his time and his art to the creative phase
believes in the concept of specialization: every job must be carried out by professionals, who collaborate with their work for the success of the project.
believes in the concept of cooperation, understood as an exchange of knowledge within the workflow.
believes in the concept of quality, intended as the only way forward for the realization of any idea.
believes that mandarin is blue, because blue is the juice of ideas.
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