Mission & vision
Our MISSION is to accelerate the world’s transition to producing food that is environmentally, ethically and economically sustainable. Our VISION is to be a leading household brand for cultivated meat by 2030. Our customers will enjoy our products because they are best in class in terms of taste and quality, at a reasonable price
Product & value chain
We cultivate meat directly from stem cells providing real meat to meat-loving consumers. Initially we will focus on producing minced beef, at a later stage we plan to expand into other types of protein. MIRAI will cover the entire value chain including R&D, production, marketing & distribution
Benefits of our product
MIRAI’s pure meat is real meat – minus the downsides of industrial meat production. Pure meat has a dramatically smaller environmental footprint. We do not slaughter animals. We do not feed antibiotics. Pure meat is much less likely to become contaminated by germs. Plus, pure meat is healthier, with less saturated fats & no antibiotics
Values & mindset
We believe in sustainability, efficiency and velocity. This means for us creating an environmentally & ethically operating company and product, with a minimum of waste, fast. Our mentality is hands-on, getting the job done. We research, test and scale as fast as possible
Consumers & customers
We don’t want to lecture or convert any of the 95% of the meat-loving consumers. Neither do we focus on vegetarians or vegans. Instead, we create excellent, pure meat for all consumers that tastes like traditional meat – and has the same or even enhanced nutritional properties
Team & company
We are a dedicated, diverse and international team of execs & scientists – full time committed to MIRAI. We believe that making a difference starts right now: By treating employees, investors, customers and wider stakeholders in a transparent, respectful way. Come on board!
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